Rita's 20th Anniversary

I am humbled to celebrate my 20th anniversary in business! I founded Rita B. Allen Associates in 2005 with so much enthusiasm and motivation to make a difference. It has been an incredible journey and even more rewarding than I could have imagined! That is possible only because of the support of so many clients, colleagues, friends, family, and trusted advisors. A heartfelt THANK YOU to all of you for your continued partnership, generosity, and confidence in me!

In celebration of this milestone, I am kicking off a year-long conversation on 20 lessons learned over 20 years!

20 Lessons Learned

Lesson #1: SAY "YES" WHEN IT SCARES YOU!

We are often presented with unexpected opportunities that require us to stretch, take risks. Personally, I have experienced many that forced me to take leaps of faith in myself. As a result, I have learned that if a challenge scares me, I need to say yes.

Those have been my best learnings, which uncovered talents leading to new and exciting paths I would not have otherwise experienced. For example, as a business major, I never imagined being a writer, much less author. Many years ago, I was asked to write an article, and that led to another, and another, yet another. I found I actually liked it and was pretty good at it. A client later planted a seed in my mind that I needed to write a book and challenged me to do so. If I listened to my inner critic and allowed the fear to hold me back, I would never have discovered this path that has been so rewarding and profitable for me!

SAY "YES" WHEN IT SCARES YOU!