Rita's 20th Anniversary

I am humbled to
celebrate my 20th anniversary in business! I founded Rita B. Allen Associates
in 2005 with so much enthusiasm and motivation to make a difference. It has
been an incredible journey and even more rewarding than I could have imagined!
That is possible only because of the support of so many clients, colleagues,
friends, family, and trusted advisors.
A heartfelt THANK YOU to all of you
for your continued partnership, generosity, and confidence in me!

In celebration of this milestone, I am
kicking off a year-long conversation on
20 Lessons Learned over 20
years!
I look forward to your comments!
Entrepreneur Loop Interview
Lesson #6: GET COMFORTABLE BEING UNCOMFORTABLE!
Most
of our greatest experiences and lessons come from stretching ourselves in new
ways that are difficult and uncomfortable. That is a life lesson I have learned
early on but it was truly emphasized to me throughout my 20 year journey of
building my business. It requires us to stay open, be agile and take risks to
push ourselves. It opens many doors and can be very rewarding if we are willing
to be uncomfortable. I love the quote by Neale Donald Walsch, "Life begins at
the end of your comfort zone."
For example, during the pandemic as things came to a
halt, as so many people did, I felt such a void with the lack of connection and
interaction that was a big part of my practice. I decided to create a
discussion series to stay connected, share stories, be a resource to one
another, and give back. No power points or formal presentations, but an
opportunity to hear personal stories of growth and learning, share best
practices, be inspired and spark dialogue on important topics of the moment,
and to enhance our networks - with panel discussions and 1-1 interviews with
influential leaders. I pushed out of my comfort zone as I did not know if I
would be able to engage panelists or attendees. I even titled my series,
"Getting Comfortable Being Uncomfortable". Five years later, I'm thrilled to
say I will be leading my 22nd discussion in June on the topic of "THRIVING IN
TIMES OF CHANGE" and have had over 80 panelists and more than 1200 attendees.
Please join us in June! You can see more and register
here.
GET COMFORTABLE BEING UNCOMFORTABLE!
Lesson #5: ALWAYS STAY TRUE TO SELF, YOUR PERSONAL BRAND!
Find and be your
best authentic self. When we stay true to ourselves, aligned with our values
and leveraging our talents, we allow our differentiators to guide and empower
our actions and decisions. It enables us to be grounded, staying true to our
personal brand and our leadership brand, which are two sides of the same coin.
People will remember these moments and the mark we leave behind.

Lesson #4: ALLOW YOUR BUSINESS TO EVOLVE!
As you build and
grow your business, allow it to evolve which may stray from your business plan.
No matter how much planning, projecting, research and forecasting we do, we
won't know until we try. Once we try, sometimes we find certain areas are not
as marketable or rewarding as we planned and we must be ready and able to
pivot. Stay open to the journey and allow your business to unfold and emerge.

Lesson #3: IT IS ALL ABOUT BUILDING RELATIONSHIPS!
Relationships can
make or break careers. They are a critical part of building our personal brand
and achieving our aspirations. Establishing, building and nurturing mutually
rewarding relationships is foundational to having a fulfilling life and career.
It is all about giving back and paying it forward. Being of service to someone
else, an ally and supportive colleague is not only the right thing to do and
rewarding, it does come back to us in many ways. Staying connected, being
authentic and also strategic about the different kinds of alliances we build is
essential.

Lesson #2: There is no such thing as failure
So often we hold
back on taking risks due to our fear of failure. If we can shift our mindset to
one that does not embrace failure, we will find there are many opportunities in
front of us to explore. One of my favorite quotes is by Nelson Mandela who
says, "I never fail, I either win or I learn." Each experience results in
success because we either achieve what we set out to, OR we learn a valuable
lesson that allows us to move forward.

Lesson #1: SAY "YES" WHEN IT SCARES YOU!
We are often
presented with unexpected opportunities that require us to stretch, take risks.
Personally, I have experienced many that forced me to take leaps of faith in
myself. As a result, I have learned that if a challenge scares me, I need to
say yes.
