Personal Branding & Markting Yourself Companion | Rita B. Allen Associates

Personal Branding and Marketing Yourself
The Companion Workbook

"From breaking through limiting mindsets to communicating your value in a way that resonates, this book empowers and equips readers with the tools they need to actualize the career they have been dreaming about."

Dr. Katherine Penn
Vice President and Chief Diversity, Equity, and Inclusion Officer
Bentley University

Now, more than ever, ownership of our career is an essential mindset and strategy to embrace in order to realize our full potential and aspirations. This is not easy: it requires us to dig deeply, reflect honestly, and push ourselves continuously…but the result is both enlightening and rewarding.

This comprehensive supplement to Rita B. Allen's book,
Personal Branding and Marketing Yourself: the "Three Ps" Marketing Technique as a Guide to Career Empowerment,
offers a wide variety of exercises, worksheets, and activities to assist professionals of all disciplines, levels, and career stages in planning and executing their career management journeys. Use the practical tips in this volume to master the "Three Commonalities of Successful Professionals" and apply the "Three Ps" framework to stay true to your best authentic self. This personal due diligence empowers us to take charge of our careers - to be in the driver's seat, rather than sitting in the back going along for the ride.

Personal Branding
and
Marketing Yourself
The Companion Workbook
by Rita Balian Allen

This book is available
on Amazon and Barnes & Noble.

ONE-STOP RESOURCE FOR MANAGING ONE'S CAREER

PERSONAL BRANDING AND MARKETING YOURSELF ALONG WITH THE COMPANION WORKBOOK IS A POWERFUL DUO FOR MANAGING YOUR CAREER, USED INDEPENDENTLY OR COLLECTIVELY

Praise for Personal Branding and Marketing Yourself: The Companion Workbook

Endorsements by industry leaders and influencers praise the advice shared by Rita B. Allen in her latest book:

Dr. Katherine Penn
VP and Chief DEI Officer
Bentley University

"I've seen firsthand how the 'Three Ps' framework empowers people to showcase their true talents and advocate for themselves with confidence."

Jamie Graceffa
VP of Learning and Development
and author of Kind Cards

"Rita Balian Allen's new book is an essential tool for anyone seeking to improve their work situation and increase their contribution in today's world of work. The workbook format is what makes the difference."

Oz Mondejar
Senior VP, Mission and Advocacy
Spaulding Rehabilitation Network (Mass General Brigham)

"A refreshing, comprehensive, and essential resource for all levels of professionals interested in unlocking and realizing their career potential."

Linda Rossetti
Author and former EVP Human Resources & Administration
Iron Mountain

"This book provides insightful personal experiences, stories and guidelines to help prepare a person at any age and profession in digging deep to align your values to your career, how to market yourself as well as developing confidence by truly knowing your strengths. Utilize this book during and throughout your career, even when you are not looking for a job…It provides the "how to" and is a must read for all of us!"

Debbie Balaguer, Regional Vice President of Sales
STAT!Ref

"Personal Branding and Marketing Yourself is a must read! The definition of the JOB is changing as we shift from career employment to career employability. It is no longer just what you know, but how best to tell the world what it is you know. Allen's book will take professionals in all stages of their careers through a discovery process on how best to capture and promote what is unique about oneself - keys to maximizing one's potential."

Bob Kelleher
Best Selling Author, "Louder Than Words, 10 Practical
Employee Engagement Steps…that Drive Results" and
Chief Engagement Officer and Founder
The Employee Engagement Group

"While I had been wary of applying the concept of 'branding' to my own professional life, I found Rita's approach convincing, refreshing, and applicable. Rita's '3P' process actively guides you in recognizing, defining, and articulating your authentic self. Rita's inclusion of clients' perspectives and experiences helps you see how different individuals have defined and celebrated their own personal brands."

Kathleen Cronin
Former Vice President of Human Resources at a
Boston area university

"Having known Rita for several years, I've seen her as a dedicated practitioner, colleague, consultant and friend. She has applied her years of talent management experience, knowledge and research to writing this book as an effective guide to taking charge of your career for any and all professionals. Her book captures her ability to attract the attention of sizable audiences on a variety of related topics as well as conducting one-on-one exercises with a client reflecting how desirable her expertise is regarded."

Bob Gatti
President
Gatti & Associates

"As a GenXer rising up in my career, I found Balian Allen's book to be an incredibly useful tool with practical advice on using the Three Ps Technique as a roadmap to building one's personal brand as a successful career management strategy. "Personal Branding and Marketing Yourself" is engaging, empowering and a terrific read for anyone looking to build their brand at any career level."

Ellen Keiley,
President, National Association of Women MBA's Boston Chapter,
Director of Business Development at Sherin and Lodgen LLP